Basics is a Bulgarian Art clothing brand, inspired by the natural elements.
At the very beginning, I actually stared by making designs for other brands. However, a big project felt through in the fall of 2012. I was quite upset at the time, but then as a result I decided to create "Basics". In “Basics” I saw the opportunity to do things for myself, exactly the way I see them. I am now extremely grateful for this freedom.
Where does your passion for clothes come from?
The truth is that before creating Basics, I did not have much of a passion for clothes and even less so knowledge of clothing design. However, when I realised how much clothes allow me to express myself, my passion grew. I love owning a small, local brand - something personal and not mass-made.
Where does your passion for painting come from?
I suppose I have always had it inside me, but as a kid I was too wild to sit quietly and paint. My passion for painting was awakened at a later stage of my life and it gradually is developing with my personal growth. I think that only a year after graduating from the Academy of Arts I truly started to paint and realized how valuable the freedom to express yourself is.
What inspires you?
Emotions, people, music, but above all our connection to nature. ‘The Big Mama’ will always remain the most exciting and inspiring thing. This is where the name "Basics" comes from – it symbolises going back to the principles of nature.
For now the focus is on the development of "Basics". We still have a lot to design and we believe in unveiling the brand’s full potential.
P.S.: If traveling is considered as a project, then there are many other projects coming up, as well!
What do you do in fact?
I'm living my life:) Extreme sports are my other passion. I used to be a windsurf and ski instructor for 8 years. Now I combine working as a freelance artist with leading the production team of an international sports event series called "Legion Run".
Clothes are just a hobby or a full-time job?
I would not call them just a hobby, but I work on them in my spare time. I really want the project to grow and become a full-time job!