Art you can wear.

Basics Wear is an independent Bulgarian clothing brand founded by artist Vesela Nenkova in 2013.

Original illustrations. Natural inspiration. Limited editions.

THE STORY BEHIND BASICS

Vesela Nenkova - Main artist and founder of "Basics Wear"

It started on a rooftop.

Basics was born in a rooftop studio where I lived in 2012. It started with a few paintings and an idea that gradually became something more.

At the time, I was creating designs for other brands. When a big project fell through in the autumn of 2012, I decided to create something of my own — a place where I could make things exactly the way I saw them.

That became Basics.

I had never planned to become a clothing designer. In fact, I didn't know much about clothing when I started. But I soon discovered how powerful clothes can be as a way to express an idea, an image or a feeling.

Painting was always there somewhere. It came back into my life later, and over time became an essential part of who I am and how I create.

My inspiration comes from emotions, people, music and, above all, nature. The connection we have with it is at the heart of Basics. For me, going back to the basics means going back to what is natural and essential.

Today, I work as a freelance artist alongside Basics and other creative projects. I also spent eight years as a windsurfing and ski instructor — a life outdoors that continues to influence my work.

In 2024, I opened Garage, a small art space on Limnos, Greece, where I share my work and bring artists and creative people together.

Basics is still a small, personal project — and that's exactly how I like it.
All our designs are painted especially for "Basics" and printed with screen printing technology.