The brand Basics Wear is created by and for people who value and respect the Nature. She is our home and inspiration, to take care of her is important and conscious choice!
We use only 100% organic cotton because for us, using conventional cotton can never be ethically justified. Conventional cotton represents 2% of the cultivated ground on earth but a massive 17% of chemical pesticide use worldwide, a hazard to both people and bio-diversity
Organic cotton is softer, hypoallergenic, and last for a long time. But the most important benefit is protecting the ecosystem, reducing wastage of water, and ensuring a safer working environment for the farmers and manufacturers.

Purity of the Cotton

The purity of cotton fibers is judged from the way the cotton is picked. Cotton is either handpicked or machine picked. Organic cotton is completely handpicked, preserving the purity of every fiber and ensuring that no fiber is damaged in the process. Regular cotton is more in demand and supply, and is usually machine-picked to cope with the rush. This doesn’t maintain the purity of the fibers, and also damages cotton fibers in the picking process, leading to loss and wastage. Organic cotton products are softer than regular cotton because of the longer fibers. Being handpicked ensures these fibers don’t get weakened or broken, resulting in softer and more durable products.

Cotton Farming

Regular cotton farming starts with GMO or genetically modified seeds. They are modified to build resistance to bugs, but when the bugs become stronger, more pesticides are required. Organic cotton is made from natural seeds, and there is no use of pesticides or other harmful chemicals. Bugs are controlled with insects that kill the pests. As a result, organic cotton products are safer for the skin. Regular cotton is grown on the same soil over and over again, degrading the soil quality, removing nutrients, and leading to unhealthy crops. Since these crops require more water, they are irrigated heavily, resulting in water wastage. Organic cotton is rotated from one soil to another, and the nutrients retain water for long, requiring less irrigation. This leads to healthier crops.


The weeding process of regular cotton farming also uses chemicals in the form of herbicides that kill weeds. The use of such harmful chemicals affects the quality of crops, suck out moisture and nutrients from the soil, and also harm the farmers. Out of the total amount of pesticides used in farming, more than 25 per cent is used for cotton. These include highly toxic insecticides and carcinogens. Constant use of such chemicals can lead to serious diseases in farmers, and affect the neighboring environment. In organic cotton manufacturing, weeding is done by hand, hoeing, and different cultivation processes.
Organic cotton is a sustainable and eco-friendly option to regular cotton.


Our supply chain is certified by various independent bodies and standards. Each of these certifications demonstrate that we are working towards building healthy environmental practices and greater respect for the planet, every step of the way.